Sept/Oct 2024 - Biz & Mkg - Intuition to Expertise: Strategic Community Building Across the Lifecycle (Natalie Puchalski)
Formation créée le 16/01/2024. Dernière mise à jour le 06/05/2024.
Version du programme : 1
Programme de la formation
Elevate your game's influence in a rapidly evolving digital landscape with proven techniques in organic marketing and community management. Combat toxicity, leaks, and straggling momentum through engaging methods from strategic storytelling to effective risk management strategies, all while balancing global community needs. October 7th 2024 in Paris - October 9th 2024 in Lyon
Objectifs de la formation
- Define the community lifecycle for scalable organic marketing and community growth strategies.
- Develop skills to transform passive followers into passionate advocates to enhance the player journey.
- Navigate challenges such as increased toxicity and loss of trust through effective risk management strategies.
- Master the art of strong collaborations to fuel re-acquisition using community insights.
- Discover what comes after a community plateaus and effective methods for any outcome.
Profil des bénéficiaires
- Community Managers
- Organic Marketing Professionals
- Brand Managers
- Practical experience in building and managing online communities or an interest in developing organic marketing strategies
- Understanding of fundamental community management concepts, including basic engagement strategies, moderation, and communication practices
- Comprehension of KPIs pertaining to organic marketing, community management, and games (e.g. conversion rates, ER%, DAU) and various online platforms (e.g. forums, social media)
Contenu de la formation
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Introductions & Community Lifecycle Overview
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Inception and Early Growth
- Charting Paths to Player Satisfaction: Mapping Your Content to the Player Journey
- Transforming Audiences into Thriving Communities
- Navigating Risks and Propelling Long-Term Success: A Lesson in Virality
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Transition to Established Community
- Igniting Collaborative Fires: Stimulating High Quality Engagement Through the Power of Teasers
- Sustaining Buzz in Silence: Strategies to Maintain Marketing Momentum
- Toxicity Turnaround: What to Do When Your Community Turns on You
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Mature Communities
- Fueling Features, Content, and Re-Acquisition with Community Insights
- Unleashing the Power of Parallel Partnerships
- Mastering Global Community Dynamics
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Mitosis and What Comes Next
- Beyond the Plateau: Reigniting and Driving Your Community Forward
- Forging Paths for the Next Community Era: Supporting Niche Sub-Groups
- The Endless Loop of Community Lifecycles
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Future Trends & Closing Thoughts
Meet Natalie, a vibrant force in community and marketing within the gaming industry, from AAA titles to mobile games. Before joining Yellow Brick Games, she was Lead Community Manager for the Dead by Daylight franchise (Behaviour Interactive). There, she led a large, passionate team supporting a 60-million-strong community, while collaborating with entertainment giants like Capcom (Resident Evil), Lucasfilm (Alien), Lionsgate (SAW), and Netflix (Stranger Things). Her expertise extends to mobile titles like Disney Magic Kingdoms, where she spearheaded the community efforts for over 90 million players. Natalie’s expertise boasts a diverse range of skills – from brand management to crisis communications – which recently earned her the coveted Top Speaker accolade for her talk at GDC 2023, titled “How a Three-Eyed Horse Changed Meme Marketing Forever.” Now, Natalie has donned the mantle of Lead Community Manager at Yellow Brick Games, where she is working on a new fantasy ARPG alongside industry veterans like Mike Laidlaw (Dragon Age), Jeff Skalski, Fred St.-Laurent B. (both Assassin’s Creed) and Thomas Giroux (Sunny Side Up).