2026/09 - From Insight to Impact: AI for Game Business Leaders (Tommy Thompson)

Formation créée le 29/06/2026.
Version du programme : 1

Type de formation

Distanciel

Durée de formation

8 heures (4 jours)

Accessibilité

Oui

2026/09 - From Insight to Impact: AI for Game Business Leaders (Tommy Thompson)


Based on multiple game projects Tommy Thompson has worked on, AI for Game Business Leaders is a practical training programme designed for game industry professionals looking to harness AI effectively. Participants explore AI fundamentals, audience insights, generative tools, and adoption strategies. Combining real-world case studies with hands-on examples, the course equips teams to implement AI responsibly, boost performance, and drive sustainable business growth. The course is led by Dr. Tommy Thompson, founder of AI and Games, a respected AI consultancy for studios; a former AI researcher and lecturer, he is widely known for the long-running AI and Games YouTube series (since 2014) and his (excellent) industry newsletter. From September 28th to October 1st- 10:00am-12:00pm every day (CET Time) - Remote training I - AI in the Games Industry: Introduction & Overview II - Understanding Your Audience III - Internal Production & Support Tools IV - Key Considerations for AI Adoption

Objectifs de la formation

  • Understand core AI technologies (symbolic AI, machine learning, deep learning, generative models) and their practical applications in the games industry
  • Leverage AI to better understand and engage audiences, including analytics, sentiment analysis, and personalised marketing strategies
  • Identify and implement internal AI tools to enhance production, automate administrative tasks, and optimise business workflows
  • Assess legal, ethical, and data-related considerations when deploying AI solutions in a studio environment
  • Design a strategic AI adoption roadmap, including cost planning, policy development, stakeholder oversight, and pilot project execution

Profil des bénéficiaires

Pour qui
  • CEO's / Founders
  • Head of studio
  • Managers
Prérequis

Contenu de la formation

AI in the Games Industry: Introduction & Overview
  • Understanding the different types of AI and their applications in game development
  • Identifying the strengths, limitations, and use cases of AI technologies
  • Technical, cultural, and legal requirements for AI adoption
  • The importance of data quality, governance, and bias management
Understanding Your Audience
  • Leveraging AI to analyze player behavior and engagement
  • Using analytics and sentiment analysis to better understand audiences
  • Personalizing marketing and player communication with AI
  • Legal and ethical considerations when handling customer data
Internal Production & Support Tools
  • AI-powered knowledge management with Retrieval-Augmented Generation (RAG)
  • Generative AI for summarizing and processing business information
  • Building custom AI assistants to automate internal workflows
  • Practical applications of AI to improve production efficiency
Key Considerations for AI Adoption
  • Developing an AI strategy, governance, and team upskilling
  • Managing costs, ROI, and stakeholder alignment
  • Ensuring security, compliance, and responsible AI use
  • Best practices for launching and scaling AI initiatives within a studio

Équipe pédagogique

Dr. Tommy Thompson is the founder and director of ‘AI and Games’; consulting with games studios on how to utilise artificial intelligence in game productions. A former AI researcher and university lecturer in game development, Tommy has become a trusted voice in the game AI community acting as a public speaker and industry advocate. His company is largely known for the successful YouTube series ‘AI and Games’ that began in 2014, plus a weekly newsletter read by thousands of industry professionals. Having been involved in organising events on game AI for several years – including sitting on the advisory board of the Game AI Summit for the Game Developers Conference (GDC) – Tommy co-founded Game AI Events CIC in 2024. This non-profit organisation organises networking events for game AI professionals, with their flagship event, the AI and Games Conference, based in London.

Suivi de l'exécution et évaluation des résultats

  • Exercises during the training sessions and quizzes throughout the days

Ressources techniques et pédagogiques

  • Welcoming participants in a dedicated training room. Training materials displayed on a screen. Theoretical presentations Practical case studies Training materials made available online following the session.

Qualité et satisfaction

Learner satisfaction rates and attendance

Modalités de certification

Résultats attendus à l'issue de la formation
  • Delivery of a certificate of completion.

Délai d'accès

1 semaine

Accessibilité

For companies wishing to have their training costs covered by their OPCO, registration must be completed no later than two weeks before the start of the training to meet the OPCO’s processing deadlines. In all other cases, registrations can be accepted up to two business days before the start of the training. Accessibility: We are available to work with individuals with disabilities to assess the accommodations needed so they can comfortably participate in the training programs offered.