2026/06 - Destroy Your Marketing Plan... & Take Advantage of Steam Algorithms & Roadmap (Chris Zukowski)

Formation créée le 02/02/2026. Dernière mise à jour le 03/02/2026.
Version du programme : 1

Type de formation

Présentiel

Durée de formation

7 heures (1 jour)

Accessibilité

Oui

2026/06 - Destroy Your Marketing Plan... & Take Advantage of Steam Algorithms & Roadmap (Chris Zukowski)


Steam is a knife fight: crowded, fast-changing, and one mistake can cost you thousands of wishlists. Stop guessing. Get a plan. Learn from Derek Lieu (top trailer editor - one hour joint presentation) how to cut a trailer that sells, and Chris Zukowski (Steam strategist) how to build a marketing plan that is personalized for your game. Leave with clarity, assets that convert, and an execution-ready strategy. This is an advanced class that will give you a roadmap for marketing your game. By the end of this masterclass you will have a real marketing plan you can take back to your team to maximize wishlists and sell copies of your game. June 8th 2026 in Paris and June 10th 2026 in Lyon. I) How the Steam algorithm works II) Successful marketing campaigns: what deliverables are required III) Building your marketing plan based on what you have learned IV) Refining Your Roadmap with Instructor and Peer Feedback V) Q&A session

Objectifs de la formation

  • Develop a complete and actionable marketing plan for their game, ready to share with their team to maximize wishlists and drive sales.
  • Identify what marketing strategies actually work in today’s game market, based on proven practices.
  • Define the key milestones of a successful marketing campaign, including essential deliverables such as trailers, social media content, and demos.
  • Plan and time marketing beats strategically to increase visibility and improve the chances of being promoted by Steam’s algorithms.
  • Track and interpret the most important marketing metrics to assess performance and ensure the campaign is moving in the right direction.

Profil des bénéficiaires

Pour qui
  • CEO
  • Marketing Manager
  • Creative Director
  • Producer
  • Public Relations
  • Community managers
  • Trailer editors
Prérequis
  • Must have at least one year in game development. You must have a game in progress that you intend to sell for profit. Ideal candidates should have made some sort of game in the past that you sold for money, this should not be your first game or a hobby project.
  • Masterclass in English

Contenu de la formation

How the steam algorithm works
Successful marketing campaigns: what deliverables are required
Building your marketing plan based on what you have learned
Refining Your Roadmap with Instructor and Peer Feedback
Q&A session with Chris Zukowski and Derek Lieu

Équipe pédagogique

Chris Zukowski is a game marketing researcher and strategist who publishes the weekly blog How To Market A Game. He has helped Games as a Service companies, Indie Publishers, and small to single-person teams understand their audience and communicate with them in a more personal way. He specializes in optimizing your marketing for the Steam algorithm, creating fantastic Steam pages that sell themselves and setting up Email marketing campaigns that your fans will look forward to opening.

Suivi de l'exécution et évaluation des résultats

  • Exercices au cours de la formation et quizz tout au long de la journée

Ressources techniques et pédagogiques

  • Accueil des apprenants dans une salle dédiée à la formation. Documents supports de formation projetés. Exposés théoriques Etude de cas concrets Mise à disposition en ligne de documents supports à la suite de la formation.

Qualité et satisfaction

Taux de satisfaction des apprenants et assiduité

Vidéo de présentation

Modalités de certification

Résultats attendus à l'issue de la formation
  • Délivrance d'un certificat de réalisation
Modalité d'obtention
  • Exercices au cours de la formation et quizz tout au long de la journée.

Capacité d'accueil

Entre 4 et 20 apprenants

Délai d'accès

2 semaines

Accessibilité

Pour les entreprises qui souhaitent une prise en charge par leur OPCO, l’inscription doit être réalisée au plus tard deux semaines avant le début de la formation pour respecter les délais d’instruction des OPCO. Dans les autres cas, les inscriptions peuvent être enregistrées jusqu’à 2 jours ouvrés avant le démarrage de la formation. Accessibilité : Nous sommes à la disposition des personnes en situation de handicap pour évaluer avec elles les aménagements nécessaires pour qu’elles puissent suivre sereinement les formations proposées.