2026/06 - Make Your Game Shine: Advanced Game Trailer Strategy (Derek Lieu)

Training created on 10/17/25. Last update on 2/2/26.
Programme version: 1

Type of training

Face-to-face

Training duration

7 hours (1 day)

Accessibility

Yes
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2026/06 - Make Your Game Shine: Advanced Game Trailer Strategy (Derek Lieu)


An entertaining, informative, and emotionally engaging trailer is essential for making a game stand out and attracting its audience. In this workshop (one-hour joint presentation with Chris Zukowski), you will learn frameworks and strategies for how to best make a trailer for a game based on its strengths, weaknesses, and your marketing goals. Derek Lieu has helped make nearly 200 trailers for games including: Half-Life Alyx, Sifu, Psychonauts 2, Dead Cells, Among Us, Firewatch, Riven, Subnautica, and Spelunky 2. June 8th 2026 in Paris and June 10th 2026 in Lyon. 1) Game trailer pitfalls and how to fix them (for both AAA and indie games) 2) Breaking down a game into its marketing strengths and weaknesses 3) Game trailers structured for the audience’s ideal emotional journey 4) How your target audience affects trailer design 5) Designing a trailer around your messaging goals 6) Analysis of what makes the best game trailers work so well

Objectives of the training

  • Learn to create strong game trailer concepts based on a game’s unique strengths and weaknesses
  • Hone your eye for what separates a great trailer from a mediocre trailer
  • Develop the mindset necessary to designing hooky trailers
  • Learn how to write a creative brief for an emotionally engaging trailer
  • Confidently learn how to set goals and create an outline for a game trailer

Profile of beneficiaries

For whom
  • Marketing Directors/Managers
  • Video editors
  • Capture artists
Requirements
  • 3-5 years of experience making game trailers either from a Marketing Director/Manager perspective or as the person editing, capturing, and making the actual trailers.
  • Masterclass in English

Training content

Game trailer pitfalls and how to fix them (for both AAA and indie games)
  • Common mistakes when making game trailers in both AAA and indie
  • Guiding philosophy for how to make good game trailers
Breaking down a game into its marketing strengths and weaknesses
  • Research the game’s pillars then separate its components into trailer priorities and focuses
  • Audience research, and venue discussion.
Game trailers structured for the audience’s ideal emotional journey
  • Writing the creative brief and goals for the trailer
  • Creating an outline for the trailer
How your target audience affects trailer design
  • Tips for making the trailer and general editing philosophy
  • Guide for how to fix up the trailer during production
Designing a trailer around your messaging goals
Analysis of what makes the best game trailers work so well

Teaching team

Derek Lieu is a game trailer producer from Boston, MA who over the course of 10+ years independently helped make over 100 trailers for games including: Among Us, Half-Life: Alyx, Psychonauts 2, Firewatch, Spelunky 2, The Long Dark, Noita, Dead Cells, Subnautica, Ooblets, Stray Gods, and more. For years he’s shared his game trailer making expertise via industry talks, a weekly newsletter, YouTube videos, an online course, and more. Previously, he studied film production at NYU, worked as an assistant at the prestigious movie trailer house Giaronomo Productions in New York City and as an editor for AAA games at Hammer Creative in Los Angeles. He currently resides in New Jersey with his partner and their two cats Uni and Ebi.

Monitoring of implementation and evaluation of results

  • Exercices au cours de la formation et quizz tout au long de la journée

Technical and educational resources

  • Accueil des apprenants dans une salle dédiée à la formation. Documents supports de formation projetés. Exposés théoriques Etude de cas concrets Mise à disposition en ligne de documents supports à la suite de la formation.

Quality and satisfaction

Taux de satisfaction des apprenants et assiduité

Certification procedures

Expected results at the end of the training
  • Délivrance d'un certificat de réalisation

Reception capacity

Between 4 and 20 learners

Login delay

2 weeks

Accessibility

Pour les entreprises qui souhaitent une prise en charge par leur OPCO, l’inscription doit être réalisée au plus tard deux semaines avant le début de la formation pour respecter les délais d’instruction des OPCO. Dans les autres cas, les inscriptions peuvent être enregistrées jusqu’à 2 jours ouvrés avant le démarrage de la formation. Accessibilité : Nous sommes à la disposition des personnes en situation de handicap pour évaluer avec elles les aménagements nécessaires pour qu’elles puissent suivre sereinement les formations proposées.