2026/01 - Make Your Game Shine: Advanced Game Trailer Strategy (Derek Lieu)

Formation créée le 17/10/2025.
Version du programme : 1

Type de formation

Formation présentielle

Durée de formation

7 heures (1 jour)

Accessibilité

Oui

2026/01 - Make Your Game Shine: Advanced Game Trailer Strategy (Derek Lieu)


An entertaining, informative, and emotionally engaging trailer is essential for making a game stand out and attracting its audience. In this workshop you will learn frameworks and strategies for how to best make a trailer for a game based on its strengths, weaknesses, and your marketing goals. Derek Lieu has helped make nearly 200 trailers for games including: Half-Life Alyx, Sifu, Psychonauts 2, Dead Cells, Among Us, Firewatch, Riven, Subnautica, and Spelunky 2. January 19st in Paris and January 21st in Lyon. 1) Game trailer pitfalls and how to fix them (for both AAA and indie games) 2) Breaking down a game into its marketing strengths and weaknesses 3) Game trailers structured for the audience’s ideal emotional journey 4) How your target audience affects trailer design 5) Designing a trailer around your messaging goals 6) Analysis of what makes the best game trailers work so well

Objectifs de la formation

  • Learn to create strong game trailer concepts based on a game’s unique strengths and weaknesses
  • Hone your eye for what separates a great trailer from a mediocre trailer
  • Develop the mindset necessary to designing hooky trailers
  • Learn how to write a creative brief for an emotionally engaging trailer
  • Confidently learn how to set goals and create an outline for a game trailer

Profil des bénéficiaires

Pour qui
  • Marketing Directors/Managers
  • Video editors
  • Capture artists
Prérequis
  • 3-5 years of experience making game trailers either from a Marketing Director/Manager perspective or as the person editing, capturing, and making the actual trailers.
  • Masterclass in English

Contenu de la formation

Game trailer pitfalls and how to fix them (for both AAA and indie games)
  • Common mistakes when making game trailers in both AAA and indie
  • Guiding philosophy for how to make good game trailers
Breaking down a game into its marketing strengths and weaknesses
  • Research the game’s pillars then separate its components into trailer priorities and focuses
  • Audience research, and venue discussion.
Game trailers structured for the audience’s ideal emotional journey
  • Writing the creative brief and goals for the trailer
  • Creating an outline for the trailer
How your target audience affects trailer design
  • Tips for making the trailer and general editing philosophy
  • Guide for how to fix up the trailer during production
Designing a trailer around your messaging goals
Analysis of what makes the best game trailers work so well

Équipe pédagogique

Derek Lieu is a game trailer producer from Boston, MA who over the course of 10+ years independently helped make over 100 trailers for games including: Among Us, Half-Life: Alyx, Psychonauts 2, Firewatch, Spelunky 2, The Long Dark, Noita, Dead Cells, Subnautica, Ooblets, Stray Gods, and more. For years he’s shared his game trailer making expertise via industry talks, a weekly newsletter, YouTube videos, an online course, and more. Previously, he studied film production at NYU, worked as an assistant at the prestigious movie trailer house Giaronomo Productions in New York City and as an editor for AAA games at Hammer Creative in Los Angeles. He currently resides in New Jersey with his partner and their two cats Uni and Ebi.

Suivi de l'exécution et évaluation des résultats

  • Exercices au cours de la formation et quizz tout au long de la journée

Ressources techniques et pédagogiques

  • Accueil des apprenants dans une salle dédiée à la formation. Documents supports de formation projetés. Exposés théoriques Etude de cas concrets Mise à disposition en ligne de documents supports à la suite de la formation.

Qualité et satisfaction

Taux de satisfaction des apprenants et assiduité

Modalités de certification

Résultats attendus à l'issue de la formation
  • Délivrance d'un certificat de réalisation

Capacité d'accueil

Entre 4 et 20 apprenants

Délai d'accès

2 semaines

Accessibilité

Pour les entreprises qui souhaitent une prise en charge par leur OPCO, l’inscription doit être réalisée au plus tard deux semaines avant le début de la formation pour respecter les délais d’instruction des OPCO. Dans les autres cas, les inscriptions peuvent être enregistrées jusqu’à 2 jours ouvrés avant le démarrage de la formation. Accessibilité : Nous sommes à la disposition des personnes en situation de handicap pour évaluer avec elles les aménagements nécessaires pour qu’elles puissent suivre sereinement les formations proposées.